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Marketing tools — internal use

Ad catalogue

Ready-to-use post templates for Facebook, Instagram and LinkedIn. Every text respects the AMF representation rules and includes the required identification statement. You choose, you adjust, you publish — nothing is distributed automatically.

Compte publicitaire  ·  Documents à remettre

Library

Choose a post

Before publishing — compliance reminders

  • L'AMF interdit toute représentation fausse, trompeuse ou incomplète. The product offered must match the advertising message.
  • The identification statement (name, title, certificate 259457, managing general agent) must accompany every commercial post.
  • Do not post any solicitation in property and casualty insurance : you are not registered in that discipline. Requests are referred to Lussier.
  • No rate, premium or return may be advertised as guaranteed without the source and the applicable conditions.
  • For any email or private message: the LCAP requires prior consent and an unsubscribe link.
  • Keep a dated copy of every advertisement published.
Statement to attach:
Jean Carrière, financial security advisor — independent representative in insurance of persons and group insurance of persons, AMF certificate 259457. Groupe Cloutier, managing general agent. The information presented is of a general nature and does not constitute personalized financial advice — a needs analysis is required before any recommendation. maprime.ca
Compte publicitaire

Facebook and Meta

This section brings together the ad account, the state of tracking and the budget arbitration tool. No spending is committed from this page: the calculations are local and budget changes are made in Meta Ads Manager.

Page Facebook

Page address to be entered.

Comptes publicitaires reliés
  • Carrière Jean-c
    716267698734233
  • Baby, and Savings and family
    715887884247814
  • Page Facebook — carriereassurance
    105842295847117

Verified on 26 July 2026 with the Meta connector.

Two things block automatic reading
  1. No Meta pixel on maprime.ca. Meta therefore cannot tie a quote request to an ad. The robot sees clicks, never clients. As long as the pixel is not installed, the number of requests must be entered by hand below.
  2. Two accounts connected, only one allowed. The connector's free plan allows only one ad account; with both connected, data reading is refused. You have to disconnect the one that is not used for Maprime, or move to the paid plan.

Advertising budget arbitration

Enter one line per active campaign. The tool ranks the campaigns, flags those whose sample is too thin to decide on, and proposes a budget shift. It decides nothing on your behalf.

Campagne Budget / jour ($) Dépense période ($) Clics Demandes reçues

Rules applied by the tool and by the robot

  • Seuil de fiabilité. Below 10 requests received, a campaign's cost per request varies too much from one week to the next to ground a decision. These campaigns are displayed but excluded from reallocation.
  • Campagne sans résultat. A campaign with zero requests whose spend exceeds twice the reference cost per request is flagged: at that point, the absence of results is no longer attributable to chance.
  • Déplacement plafonné. Increases and decreases are limited to 20 % of the daily budget per adjustment. Meta puts a campaign back into the learning phase after a significant change; the 20 % ceiling is a customary caution of the trade, not a threshold published by Meta.
  • Usure créative. A frequency above 3 with a falling click-through rate indicates the audience has already seen the ad. The remedy is to change the visual, not to cut the budget.
  • Nothing is applied automatically. The robot proposes; changing the budget remains a decision taken and carried out by you.
Documents

What you can hand over or send

Six documents published on the site, therefore reachable by direct link — no attachment needed. The Copy the link button puts the public address on the clipboard: paste it into an email, a Facebook message or a text.

Obligation de conservation. The Autorité des marchés financiers requires you to keep a dated copy of every document handed to a client or published publicly, along with the version in force at the time it was handed over. The files all carry the mention « Édition de juillet 2026 »: keep a copy of that edition before any update.
Planification

Calendrier de publication

Suggested rhythm: two posts a week. The periods below reflect the seasonality of the Quebec market.

PeriodPriority themePourquoi
January — early MarchRRSP, TFSA, savingsDate limite de cotisation REER
March — maiGroup insurance, VRSPRenewals and corporate budgets
May — AugustTerm life, mortgageHome-buying season
September — octobreDisability, critical illness, groupBack to school, review of employee benefits
October — novembreTravel insuranceWinter departures
DecemberPositioning, annual reviewYear-end review